At Puremed, we had the pleasure of working with Dr. Sotiris Sakka, a talented cardiologist, to help him with his branding project. When Dr. Sakkas approached us, he was looking for a creative agency that could create a unique and compelling brand identity that reflected his expertise and passion for cardiology. With our branding and design expertise, we embarked on a journey to create an exceptional brand for Sotiri.

Discovery and research

As a team, we began by conducting extensive research on Dr. Sakka, his values and his vision for his practice. We delved deeper into understanding his target audience, his competitors and the overall market landscape. This phase allowed us to gain valuable insights and lay the foundation for a successful branding strategy.

Logo and medical identity card

Together, we designed an exciting logo that would serve as a visual representation of Sotiri's practice. The logo incorporated elements that symbolized both cardiology and Sotiri's personality. It included an abstract heart intertwined with a stylized representation of S, his initials, conveying a sense of care, expertise and a personal touch.