Puremed started the project with an in-depth understanding of the vision, core values and unique offerings of Athena Dental Clinic. Through collaborative workshops and in-depth discussions with the clinic team, Puremed gained valuable insights into the essence and ambitions of their brand.

Creating a visual identity

Puremed understood the importance of visual appeal in capturing the essence of the Athena dental clinic. They carefully curated a visually striking and cohesive brand identity that would resonate with both existing and potential customers. From logo design to color palettes and typography, Puremed ensured that every element reflected the clinic's professionalism, confidence and commitment to exceptional dental care.

Improving the patient experience

Puremed recognised the critical role of patient experience in establishing a strong brand. They worked with Athena Dental Clinic to identify areas for improvement and implement changes that would enhance patient satisfaction. From the moment patients entered the clinic to their interactions with staff, every touchpoint was carefully designed to reflect the clinic's brand values and create a positive, comfortable and memorable experience.

Results and impact

The partnership between Athena Dental Clinic and Puremed has resulted in a remarkable transformation of the brand identity and the clinic's online presence. Athena Dental Clinic experienced increased brand awareness, a boost in patient surveys and improved patient loyalty. Patients responded to the clinic's authentic brand messaging, stunning visual identity and enhanced patient experience. Athena Dental Clinic cemented its position as a trusted provider of dental care and saw tangible growth in its patient base.

Customer testimony

The collaboration with Puremed for our branding project has changed our perspective. They really understood our vision and turned it into a compelling medical identity that resonates with our patients. The expertise, creativity and attention to detail of the Puremed team was evident throughout the entire process. Our new logo, website and messaging perfectly captures our professionalism and patient-centric approach. Thanks to Puremed, we have seen a significant increase in our patient base and an enhanced online presence. We highly recommend PureMind to any dental clinic looking for an upgrade.