At Puremind, we had the privilege of working with Dr. Olga Demetriou, a dedicated gynecologist, to strengthen her brand and establish a strong presence in the women's health sector. Together, we aimed to effectively communicate her expertise and compassionate approach to patient care. With our branding and design expertise, we embarked on a transformative journey to empower her brand.

Discovery and research

As a team, we conducted in-depth research to understand Dr. Demetriou's values, vision and target audience. We delved into the unique challenges women face in their healthcare journey and identified the specific needs and expectations of her patients. This research formed the basis of our branding strategy.

Logo and medical identity card

In close collaboration with Ms Demetriou, we designed a distinctive logo that would be a visual representation of her practice. The logo embodied feminine strength and elegance, combining subtle curves and clean lines. The colours chosen reflected a sense of confidence and calm, creating a warm and inviting atmosphere.

Accompanying material

To ensure consistent brand representation, we created promotional literature such as business cards, letterheads and brochures. These materials reflected the visual identity we created, reinforcing Ms. Demetriou's professionalism and expertise in gynecology.