At Puremind, we had the opportunity to work with Derma+, a leading dermatology clinic, to reinforce their brand identity. Derma+ approached us with a desire to establish themselves as a trusted and innovative clinic known for providing exceptional skincare solutions. With our expertise in branding and design, we embarked on a transformative journey to rebrand Derma+.

Discovery and research

As a team, we began by conducting thorough research to gain an in-depth understanding of Derma+'s values, target audience and competitive landscape. We analyzed the latest trends in dermatology, explored the clinic's unique selling points, and identified the needs and expectations of its patients. This research formed the basis of our branding strategy.

Logo and medical identity card

Together with the Derma+ team, we designed a charming logo that captured the essence of the clinic. The logo featured a stylized representation of the letter "D", incorporating clean lines and a modern aesthetic to convey professionalism and sophistication. We chose a color palette that evoked a sense of confidence and calm, while maintaining a fresh and contemporary look.

Accompanying material

We developed a range of promotional literature to support the Derma+ brand identity. This included business cards, brochures, appointment cards and social media graphics. The materials contained consistent visual elements, reinforcing brand recognition and professionalism across channels.